Carl Roughsedge

Quality Website Traffic

Many people reading this article will already have read that the two elements key to search engine optimisation are content and links. In this article I am going to outline some of the activity we undertake for our clients to build good content and links ... Read >

Effective Graphic Design - The Key Elements

First of all let's define what we mean by effective graphic design. Graphic design is a form of design, a creative process that involves development and innovation. It is a form of communication that aims to combine images usually graphic, typographic or ... Read >

7 Good reasons to have an effective website

As a Director of an internet based marketing and graphic design agency I always encourage our clients and indeed any other business owners and Directors to consider their online strategy on a regular basis, at least annually. The main questions are, is th... Read >

Effective Copywriting - It's easy

Writing copy for a brochure, website or even a letter can be a daunting prospect if you are inexperienced as a copywriter. This article gives some straight forward tips on how to produce effective copywriting whatever your requirement may be. First of... Read >

An Effective Website - 3 Key Elements

First of all I think I should start this article by defining what I mean by an effective website. I view an effective website to be a website that has: ï‚· Achieved a targeted level of traffic ï‚· Achieved a targeted quality of traffic i.e. visitors a... Read >

Making your website an effective marketing tool

There are two key elements to having an effective online marketing strategy. Firstly, a website that is suitable for its intended purpose and secondly driving the right quantity and quality of traffic to that website. In this article I will focus primaril... Read >

Drive your sales with a professional marketing plan

A marketing plan is a blue print document for a business which is developed to plan and implement the marketing activity necessary to achieve the goals set out for the business. For most small and medium sized businesses this will mean a marketing plan wh... Read >

Marketing Tips for SMEs

Even in the best of times business failure rates amongst small and medium sized businesses are high. The terrible shame about that statement is that it simply does not need to be that way, if businesses only got their marketing correct so many of those bu... Read >

Making a success of your startup

You have probably heard of the three P's in marketing, pricing, packaging and promotion? Well here's another one that you will need to think about if you a considering starting a business, the three D's. Determination, dedication and doggedness. It is... Read >

The Direct Marketing Opportunity

Direct marketing is a sub-discipline of marketing that focuses on driving purchases via a specific "call-to-action". One of the main advantages of direct marketing is that the results achieved are trackable and measurable regardless of whichever media is ... Read >

The Value of Integrated Marketing

For any small or medium sized business getting the marketing spend right will always be a major factor in the success of the business. There are two key elements in getting the marketing spend correct, firstly deciding how much marketing budget you are ab... Read >

Drive your business with a professional logo

Logo design is an important element in the development of any business, company or brand. A logo is a graphic symbol or icon that is central to the identity of the owner and will often consist of four key elements: ï‚· A symbol or icon ï‚· Colours ï‚... Read >

Sales Promotion - A cutting edge marketing tool

Sales promotion is one of the most measurable and directly effective marketing techniques. Sales promotion offers tangible rewards or the opportunity to receive tangible rewards in return for a given action or a change in purchasing behavior. It is a mark... Read >

Getting return on investment for your marketing

According to the NatWest Quarterly Survey of Small Businesses in Britain around 17% of small and medium sized businesses in the UK seek marketing advice every year, however less than half of those businesses consider the marketing advice they received to ... Read >